A multidisciplinary designer crafting thoughtful brand systems
I create intentional brand identities, packaging, and digital experiences for design-led, product-focused brands.
Based in Texas · Remote-first · Open to in-house roles and select freelance projects
S E L E C T E D W O R K
Where vision becomes visual.
A selection of identity-led brand systems
Brand identity & packaging system
Scalable brand system & packaging
Design systems built with intention
S E R V I C E S
Identity-led design systems across brand, digital, and print
Logos, visual identity systems, typography, and design frameworks built to scale across touchpoints.
Brand Systems & Identity
Web, email, and digital layouts designed for clarity, consistency, and brand alignment.
Digital & Email Design
Cohesive social templates, content systems, and visual assets that support long-term brand consistency.
Content & Social Systems
Packaging
& Print
Thoughtful packaging systems, print collateral, and physical touchpoints with a premium, editorial feel.
A B O U T T H E D E S I G N E R
The mind behind the design
I’m Shelby - a graphic designer focused on building thoughtful, intentional visual systems. My work spans brand identity, packaging, and digital design, with an emphasis on clarity, cohesion, and timeless visual storytelling.
My intentional approach to design
F R O M D E S I G N T O D E L I V E R A B L E
How the process works
01.
D I S C O V E R
A deep dive into the brand’s visual language, goals, and existing assets. This phase establishes context, constraints, and opportunities to ensure design decisions are intentional and well-informed.
02.
D E S I G N
I translate insights into thoughtful visual systems -including concepts, typography, color palettes, and layouts - tailored to the brand’s personality and needs.
03.
R E F I N E
We refine the chosen direction, fine-tuning details and ensuring every element feels cohesive, elevated, and unmistakably aligned with the brand.
04.
D E L I V E R
Final files, organized systems, and assets ready for seamless use across digital, social, and print - everything needed to move forward with clarity.
C L I E N T T E S T I M O N I A L S
Trusted by teams I’ve designed with
A few kind words from teams and collaborators I’ve worked with.