Transforming Ideas into Thoughtful Visual Design
I create clean, intentional design for brands and businesses across digital and print. My work spans branding, web graphics, marketing assets, and visual systems. Designed to feel polished, cohesive, and purpose-driven.
I’m a detail-oriented designer who enjoys the craft side of design just as much as the final result. I’m especially drawn to layout, typography, and visual consistency, and I tend to spend extra time refining spacing, hierarchy, and balance until a design feels clear, intentional, and finished.
Design is something I genuinely enjoy and pay attention to, even outside of work. I find the process of bringing a project from concept to completion both engaging and rewarding.
Hi, I’m Shelby.
12+ years of experience in graphic and digital design across ecommerce, branding, and web.
Testimonials
Complimentary Skills
PHOTOGRAPHY & PHOTO EDITING
VIDEO EDITING & SHORT FORM VIDEO
SHOPIFY DESIGN & MAINTENANCE
VISUAL / DESIGN DIRECTION
PHOTOSHOOT PLANNING & STYLING
CAMPAIGN CREATIVE SUPPORT
Work History
Senior Graphic Designer / Creative Director
2022-Current
Promotion & Scope Growth: Promoted to a senior-level role within the first year after taking ownership of core brand, web, and campaign design initiatives.
Visual Design: Led end-to-end visual design across digital and physical touchpoints, including website design, email marketing, social media, product packaging, sales campaigns, and advertisements.
Campaign & Launch Design: Designed and executed creative for product launches and major sales campaigns, contributing to a 72% increase in revenue after taking ownership of campaign visuals and content direction.
Brand Systems: Created and maintained cohesive brand systems, ensuring consistency across website, packaging, marketing assets, and customer communications.
Web & Shopify Design: Designed high-converting Shopify layouts, PDPs, collection pages, and promotional landing pages with a focus on usability, hierarchy, and conversion.
Design Production: Produced marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), including digital ads, email graphics, packaging layouts, and print collateral.
Cross-Functional Collaboration: Collaborated closely with web developers, marketers, and external partners to execute designs efficiently while maintaining brand quality across all deliverables.
Photo & Video Direction: Directed and executed photo and video shoots, including creative planning, styling, shot lists, and post-production editing.
Brand Voice & Storytelling: Refined brand voice and visual storytelling across campaigns, balancing aesthetics with clarity and performance.
Iteration & Optimization: Continuously iterated on creative based on performance data, campaign results, and evolving brand needs.
Marketing Coordinator | Graphic Designer
2020-2022
Visual Design: Designed and produced print and digital marketing materials including brochures, banners, tradeshow graphics, landing pages, and sales collateral, ensuring clean layouts and consistent brand presentation.
Brand Identity: Helped establish and maintain cohesive brand identities across marketing, sales, and internal communications -particularly after company acquisition.
Marketing Campaign Design: Created campaign visuals for social media, promotions, and events, translating marketing goals into clear, effective visual communication.
Web & Landing Page Design: Designed and built landing pages tailored to sales territories and campaign goals, prioritizing clarity, usability, and conversion while aligning with brand standards.
Visual Content Creation: Captured and edited photography and behind-the-scenes content to support marketing and sales efforts across digital and print platforms.
Event & Tradeshow Design: Designed and managed visual assets for tradeshows and in-house events, including large-format signage, printed materials, and promotional bundles.
Cross-Functional Collaboration: Worked closely with marketing, sales, and engineering teams to translate complex product information into accessible, visually engaging materials.
Brand Consistency: Ensured visual consistency across all deliverables by following established brand guidelines and adapting them across multiple formats and channels.
Graphic Designer | Visual Marketing
2013-2020
Event Photography: Captured high-quality photography for in-house events, creating engaging social media creatives and advertisements for future concerts. Highlighted the vibrant atmosphere and performances for marketing purposes.
Video Editing: Edited and created video footage from music artists and in-house video taken to create targeted Google and Facebook ads for upcoming concerts, showcasing artist talent and event excitement.
Website Management: Managed and maintained the company website for optimal event marketing and ticket sales, ensuring maximum visibility and functionality for a seamless user experience.
Social Media Initiatives: Developed daily content across platforms like Facebook, Twitter, Instagram, and emerging social networks to engage current fans and acquire new ones. Created a cohesive online presence to support event promotion and sales.
Marketing Collateral: Designed and produced a wide range of marketing materials, including creatives for concerts and events, drink specials, generic social media posts, email marketing, and printed flyers and posters.
Brand Growth: Focused on developing engaging marketing and promotional materials to generate sales revenue and grow the customer base. Ensured a consistent and appealing brand image across all channels.
Reservation Management: Helped create new reservation system, streamlining processes, managing reservations and communicating with customers to ensure they are receiving the package that best suits their needs.
Event Planning: Planned, created, and executed themed and seasonal promotional events yearly and managed weekly/monthly themed events with specials.