Esplora
Adventure with a touch of Elegance.
Branding Package Project // Esplora.
A brand that offers luxury travel products, aiming to elevate the luxury travel experience. They design modern + stylish suitcases, bags and more to bring a since of elegance to travelers. Their target audience is mostly women who want a more luxurious travel experience and are looking for more than just good travel equipment. They also want a chance to explore the world with style.
Branding Project included:
Logo Design
Branding Identity
Product Tag Design
Packaging Tape Design
Email Marketing Design
Social Media Design
Product Concept Design
Logo Design
Logo creation was made with 2 main points in mind: Luxury + Travel.
The fluid typography represents the ever moving flow of traveling - from planning your trips, packing your bags, hopping on a flight and getting to your desired destination. The modern Mediterranean style of the font symbolizes the original word “Esplora” coming from Italian origin. I chose a sans serif font to push the luxury feel of the brand as well as adding a small navigation graphic to the “O” for a small nod to the travel theme while keeping it clean and simple. Responsive logos were also made for different formats needed. I have a stacked logo for social media and a simplistic oval badge style logo for smaller details and adding to packaging for an overall cohesive feel.
Color Palette
Each hue in the Esplora color palette is carefully selected to embody the essence of luxury, nature, and femininity, resonating with the target audience while infusing their brand with timeless elegance and organic charm.
SHADOWED SAGE
This deep, greyish-green hue serves as the cornerstone of this palette, grounding the designs with its earthy sophistication. Often utilized as a background color, it adds a touch of natural elegance and subtle contrast to creative endeavors.
MUTED MOSS
Soft and understated, Muted Moss infuses our designs with a gentle touch of green. Its light hue adds dimension to the social media creatives, subtly enhancing the organic aesthetic of the brand while maintaining a harmonious balance of color.
EUCALYPTUS MIST
A soft, ethereal shade of green-gray, Eucalyptus Mist serves as a gentle alternative to stark white. Its subtle presence adds a touch of tranquility and purity to the designs, evoking the serene beauty of nature with every glance.
NOMADIC TAUPE
A versatile mid to light-toned brown with a delicate hint of pink, Nomadic Taupe brings warmth and refinement to the brand. From button backgrounds to font colors, it effortlessly bridges the gap between luxury and nature, lending a soft, inviting allure.
DUSTY ROSE
A delightful blend of pink and taupe, Dusty Rose introduces a feminine, romantic flair to this brand identity. Whether adorning shopping bags or serving as a banner background, its light, rosy hue adds a touch of sophistication and warmth to the visual storytelling.
Packaging Design
For product packaging design, this included the creation of product tags, shopping bags, and shipping tape, all with a simple and elegant aesthetic. The product tags were designed to complement the products, emphasizing clean lines and understated elegance. For the shopping bags, the focus was on luxury, with a sleek design and subtle branding for a stylish customer experience. Finally, the shipping tape tied everything together, featuring minimalist yet impactful design elements. This project aimed to create a cohesive brand experience, showcasing how minimalism intertwines with luxury in every detail for Esplora.
The approach adopted a clean, minimalistic style with a soft, feminine touch, reflecting the brand's essence. The social media templates utilized white space creatively to evoke a sense of luxury and intrigue, ensuring a visually captivating experience for the audience. Similarly, the email marketing templates embraced simplicity and sophistication, maintaining consistency with the brand's aesthetic while effectively engaging subscribers. This project aimed to elevate Esplora's digital presence with designs that embody minimalism, luxury, and effortless charm.
Digital Marketing Design
