Transforming Ideas into Impactful Designs
Whether you're looking to enhance your existing branding or starting a business from scratch, I specialize in providing creative direction and comprehensive design services. From concept to execution, I can guide you every step of the way to bring your vision to life.
Hi, I’m Shelby.
With a passion for creativity and an eye for detail, I excel at taking brands to the next level. As a seasoned graphic designer and creative director, my expertise lies in crafting cohesive brand stories through impactful visuals and strategic marketing. I thrive on pushing boundaries and bringing fresh, innovative concepts to life.
Whether it's developing a new brand identity, rebranding an existing one, or executing marketing campaigns, I'm dedicated to delivering exceptional results that resonate with your target audience. Let's work together to elevate your brand and achieve your business goals.
Experience (Years)
GRAPHIC DESIGN
PROJECT MANAGEMENT
CONTENT CREATION
WEBSITE DESIGN
MARKETING + BRANDING
Testimonials
Other Skills
PHOTOGRAPHY + PHOTO EDITING
VIDEOGRAPHY + EDITING
SHOPIFY DESIGN + MAINTENANCE
CREATIVE
DIRECTION
PROMOTIONAL PHOTOSHOOT STRATEGY
CAMPAIGN PLANNING
Work History
Creative Director | Graphic Designer | Stylist/Product Manager
2022-Current
Design Expertise: Create impactful designs for various channels, including sales campaigns, product launches, social media, website content, email marketing, product packaging, and advertisements. Utilize advanced Adobe Suite tools such as Illustrator, InDesign, Photoshop, and After Effects to bring ideas to life.
Project Management: Spearhead projects from company rebranding to new product photo and video shoots. Lead the planning, execution, and launch of new products and sales campaigns. Manage timelines, resources, and deliverables to achieve successful outcomes.
Increased Revenue: After taking over direction, planning and execution of photoshoots and creatives for sales campaigns, increased revenue by 72%.
Digital Strategy: Manage web development teams to ensure quick turnarounds and consistent updates to the website, enhancing site visits and sales. Continuously improve website performance and user experience.
Promotional Event Coordination: Oversee all aspects of promotional events, from creative concepts and photoshoots to final deliverables. Create detailed overviews with timelines and tasks and maintained constant communication with the company on all updates.
Shopify Management: Maintain, update, and manage products on Shopify. Create and manage discounts, and handle general updates and maintenance within the website editor.
Email Marketing: Plan, create, and schedule all email marketing campaigns throughout the year, aiming to increase customer engagement and drive sales.
Creative Direction: Lead company rebranding efforts, including new website design, new packaging design, digital creatives, and comprehensive style guides. Update old packaging to align with the new branding, giving it a clean and modern look.
Product Development Oversight: Partially responsible for overseeing all product development and providing creative direction for new products. Guide the design and branding aspects to ensure a consistent and appealing look across all products.
Brand Voice & Copywriting: Excel in copywriting and establishing a strong brand voice across all communication channels. Create cohesive narratives and clear messaging to engage the target audience.
Continuous Improvement: Conduct research on industry trends, social media, and design strategies to improve creative outputs. Track and analyze performance metrics for sales campaigns and email marketing to optimize creative strategy and achieve business goals.
Marketing Coordinator | Graphic Designer
2020-2022
Social Media Management: Planned and executed weekly social media posts on LinkedIn and Facebook, driving engagement and brand awareness. Tracked and utilized engagement metrics to optimize future content, resulting in a 30% increase in followers over nine months following the acquisition of an existing company.
Visual Content Creation: Captured high-quality photography of equipment and behind-the-scenes footage to produce engaging social media and marketing materials. Ensured consistent visual branding across digital and print platforms.
Graphic Design: Improved turnaround times for all graphic design needs within the company by creating marketing materials, event banners, brochures, and other collateral. Designed eye-catching visuals to enhance the company's market presence.
Brand Identity: Established a cohesive brand identity across social media and print formats for a newly acquired company. This involved understanding the company's vision and translating it into effective visual communications.
Event Planning: Organized and executed marketing events and in-house initiatives, coordinating logistics and managing timelines to ensure successful outcomes. Developed marketing strategies for events to increase attendance and brand exposure.
Landing Pages and Sales Territories: Created dedicated landing pages tailored for sales territories and financial goals, providing targeted content to improve conversions and support sales efforts.
Budget Management: Kept records and adhered to marketing budgets, ensuring efficient allocation of resources for all marketing efforts and projects.
Premises Marketing Collateral: Designed marketing collateral for in-house staff and clients visiting the premises, such as brochures and informational materials. Created promotional bundles for in-house and customers for holidays.
Tradeshow Management: Kept inventory of tradeshow assets and ordered updated materials for yearly tradeshows, maintaining a professional and up-to-date presentation.
Engineering Collaboration: Sat in on engineering meetings to gain a deep understanding of the products and provide insights on marketing needs and strategies.
Marketing Coordinator | Graphic Designer | Web Design | Photography
2013-2020
Event Photography: Captured high-quality photography for in-house events, creating engaging social media creatives and advertisements for future concerts. Highlighted the vibrant atmosphere and performances for marketing purposes.
Video Editing: Edited and created video footage from music artists and in-house video taken to create targeted Google and Facebook ads for upcoming concerts, showcasing artist talent and event excitement.
Website Management: Managed and maintained the company website for optimal event marketing and ticket sales, ensuring maximum visibility and functionality for a seamless user experience.
Social Media Initiatives: Developed daily content across platforms like Facebook, Twitter, Instagram, and emerging social networks to engage current fans and acquire new ones. Created a cohesive online presence to support event promotion and sales.
Marketing Collateral: Designed and produced a wide range of marketing materials, including creatives for concerts and events, drink specials, generic social media posts, email marketing, and printed flyers and posters.
Brand Growth: Focused on developing engaging marketing and promotional materials to generate sales revenue and grow the customer base. Ensured a consistent and appealing brand image across all channels.
Reservation Management: Helped create new reservation system, streamlining processes, managing reservations and communicating with customers to ensure they are receiving the package that best suits their needs.
Event Planning: Planned, created, and executed themed and seasonal promotional events yearly and managed weekly/monthly themed events with specials.